Course Calendar Update and Reminders


Week 9

Monday, July 11: Usability Testing Day 1

Wednesday, July 13: Usability Testing Day 2

  1. How might you record your data better?
  2. Friends are welcome.
  3. Meet in Hall 102.
  4. Ask Questions:
    • at different parts of the process
    • varied, open ended or reflect/question previous questions
    • likert, interview, multiple choice, etc.

Week 10
Monday July 18: Selfie Workshop Day
Usability Report Due @ 11:55pm

  1. Meet during class time somewhere on campus.
  2. work on final game, game demo, and game sheets
  3. Send me group selfie via email for attendance.
  4. I will be in my office if you have questions or want to meet.
  5. I will post a blog detailing what is meant by a demo.

Wednesday, July 20: Workshop Game in Class/ Review for Final


Week 11

Monday July 20:  Present Game with Game Demo

Turn in Game and Game Sheets


Final:   August 3, 2016   8-10:50  in Skiles 302

(though I will try to find a room better air conditioned)





Game Demo and Final

The Game Demo

On Monday, July 25, you and your group will present your game. You will need to prepare a one to three minute pitch, in which you will introduce your game to a room full of potential players and investors. The demo needs to be organized, planned, and provide a description of the game: its narrative, its benefits, its gameplay, and the motives for playing.

  1. Demo
  2. Completed Professional and Well Design Game
  3. Game Sheets Revised and Professional (make a game booklet to accompany your game).


The Final

5 parts based by what we have studied:

  1. Rhetorical Analysis (invention- serious gaming, arrangement, style, memory, and delivery)
  2. Design/ Design Characteristics
    • Deliverable Design
    • Web Design
  3. Style
    • Grammar/Mechanics
    • Tone
    • Business/Technical Communication conventions
  4. Usability
  5. Genre (email, memo, infographic, web design analysis, usability report, instructions, specification sheet, and process map)


User Experience Honeycomb

Useful: content is original and fulfills need

Usable: site is easy to use

Desirable: image, identity, brand, and other design elements evoke emotion and appreciation

Findable: content needs to be navigable and locatable onsite and offsite

Accessible: content needs to be accessible to people with disabilities

Credible: Users must trust and believe what you tell them

Usability is defined by 5 quality components:

  • Learnability: How easy is it for users to accomplish basic tasks the first time they encounter the design?
  • Efficiency: Once users have learned the design, how quickly can they perform tasks?
  • Memorability: When users return to the design after a period of not using it, how easily can they reestablish proficiency?
  • Errors: How many errors do users make, how severe are these errors, and how easily can they recover from the errors?
  • Satisfaction: How pleasant is it to use the design?


Website Examples

Usability Testing

Testing is done at the beginning of a project, in the middle of project, and at the end of a project.

The main purpose of testing is to determine whether or not a user can make use of a document, webpage or other deliverable effectively.

There are a wide range of testing options; we are going to practice two of them.


Create a map of how you approached the site and used it to find the answers for the following questions:

Start with mapping the sites navigation system.

1) purpose of the site?

2) Upcoming Events?

3) potential outcomes for using the site?

4) Audience(s)?

5) How do you think the designer of the site expects you to navigate or use the site? Do you think you navigated it as the designer intended? Why or why not?

Focus Group Questions

1) What is the purpose(s) of the site?

2) Who is the audience(s)? What terms or designations are used to distinguish audience(s)?

3) Would you use this site? What would you use this site for?

4) Randomly pick a page. What is this page about? How do you know?

5) Does anything stand out to you?

6) Does the site have a color scheme? What is it? Is it effective to you?

7) Was the site organized? How did you find the layout?

8) How was the font? Was it easy to read? Appropriate for the site?

9) What would encourage you to return to this site? What suggestion (whether major or minor) would you make to improve the site?

10) Three things you liked about the site. Three things you did not.

Wednesday June 29

On Wednesday, we are doing a workshop and meeting day.  You will be meeting with me in my office Hall 121 as a group. You need to be prepared to discuss the following:

  1. Game Preparation (Game play, audience, purpose)
  2. Video Pitch
  3. Group Contract/ Dynamics



9:50-10:10   Art (Diego, Ana)

10:10- 10:30  Survival (Guillermo, Nicolas)

10:30-10:50 Bar (Jack, Davis, Pourya)

10:50-11:10 OCD (Kaiser, Shauna)

11:10-11:30 Nutrition (Thuydan, Harland, Sam)

11:30-11:50  Personal Finance (Rebecca, Eric, Taylor)



Vocal Delivery

1) Volume

2) Pitch

3) Pace

4) Articulation and Pronunciation

5) Breathing

6) Non-Verbal Communication

Narrative (Image/Text/Sound)


Visual Presentation:

Visual Aids:

Other Presentation Tools

Power Point Presentation 1:

Power Point Presentation 2:

Rhetorically Sound Checklist

McKee Notes

Argument: Sounds have certain messages. Sound can be rhetorical.

6 Types of Sound:
1) Music (silent movies)
2) Sound Effects
3) Silence
4) Vocal Delivery (Volume, Pitch, Roughness, Tension, Vibrato, Breathe)
5) Integrating Sounds Together

Chapter 5:

How persuasion works:

* Reverse unwanted attitudes

* Reinforce desired attitudes

* Shape undecided attitudes

How to focus on reader’s goals and values

1. Identify reader’s goals

2. Determine how recommended actions/ideas help them achieve their goals

3. Focus on communicating the recommendations

1. Listen and respond flexibly to what you hear

2. Identify business-related goals you can help your readers achieve

3. Identify values-based goals you can help your readers achieve

4. Identify achievement and growth goals you can help your readers reach

How to reason soundly:

* Evidence should be backed by line of reasoning before you reach your claim.

1. Present sufficient and reliable evidence

a. Data

b. Expert Testimony

c. Examples

2. Explicitly justify your line of reasoning where necessary

3. Respond to and learn from your readers’ concerns and counterarguments

How to build an effective relationship with your readers:

1. Establish your credibility (ethos)

a. Expertise

b. Trustworthiness

c. Group membership

d. Dynamic appeal

e. Power

2. Present yourself as a partner, not a critic

a. Praise your readers

b. Highlight the goals you share

c. Show that you understand your readers

How to organize to create a favorable response:

1. Choose carefully between direct and indirect organizational patterns

2. Create a tight fit among the parts of your communication

Appeal to your readers’ emotions (pathos)

How to persuade ethically:

1. Don’t mislead

2. Don’t manipulate

3. Open yourself to your readers’ viewpoint

4. Argue from human values

Chapter 20

1. Think about who your listeners are and how you want to affect them.

2. Think about what your listeners expect.

3. Find out how much time you will have for your presentation.

4. Use relevant graphics, display them effectively

~ display when talking about it

~ don’t read straight off your graphic

~ do not block graphics on display

~ leave graphic up for enough time for viewer to digest its contents

5. Analyze: size of audience, location, and equipment

~ What site you are using to host the video, what equipment you use to make the video, what is your target audience

6. Choose type of oral delivery in your video: scripted, outlined, or impromptu.

~ type of delivery depends on type of video

~ a video pitch should be planned and scripted

~ a recreational video is more likely to be outlined or impromptu

7. Use a simple structure ­ and help your listeners follow it

­ Introduction ( introduce the topic, explain the relevance, provide background information and your main point)

­ Body ( present your main points and explain them) ­ Conclusion

8. Focus on a few main points\

9. Speak in a conversational style to your audience

10. Involve your listeners through asking for feedback, inviting questions, helping them take notes on your video, and giving them something to take away

11. Edit appropriately

Chap 17 checklist
The three activities of revising:
Identifying possible improvement
Check your readers’ point of view
Check from your employers’ pov
Distance yourself from the draft
Read your draft more than once, changing your focus each time
Use computer aids to find (but not to cure) possible problems
Ethics guideline: consider the stakeholders’ perspective
Deciding which improvements to make
How to give good advice/ how to obtain good advice
Discuss the objectives of the communication and review
Build a positive interpersonal relationship with your reviewers or writer
Rank suggested revisions
Explore fully the reasons for all suggestions
Present your suggestions on the way that will be most helpful to the writer
Ethics guideline: review the stakeholders’ perspective
Making the selected improvements
Guideline 1 | adjust your effort to the situation
Guideline 2 | Make the most significant revisions first
Be sure to correct mechanical problems
Guideline 3 | Be Diplomatic
Guideline 4 | To revise well, follow the guidelines for writing well
Guideline 5 | Revises to Learn


Cohesion, Concision, Clarity, Coherence   




Technical Communication involves a particular attention to style. Style includes the use of language, which is dictated by etiquette, and affects the tone conveyed.




Mini Assignment: Memo 


Using the memo attached, you should edit and revise the document.  Please look for the following items:

A. Subject/Verb Agreement
B. Parallelism
C. Pronoun Reference
D. Comma Splice
E. Word Choices
F. Misplaced Modifiers
H. Capitalization

Spec Sheet and Product Descriptions

Edgewood Decorative TF610 Spec Sheet

America’s Army

Process Mapping

Process: “a series of actions that produce something or that lead to a particular result” (Merriam-Webster)


Process Map: Shows not just a linear progression, but the decisions and choices made as a person navigates a situation. These moves need to have some detail added so the viewer is able to discern how to follow the path(s).


The map should also be well designed using the design characteristics discussed in class (color, font, margins, alignment, contrast, shapes, images/text, etc) to help the viewer identify important information.